[ Software studio · Dubai ]
We build software
that solves problems
Two founders and a crew of AI agents, shipping small products fast.
[01—The studio]
We build and run our own software products. Founders and AI agents, side by side, on an operating system that keeps every product iterating.
Operating principles
- Small bets, shipped fast
- Days to a first version, not quarters. Every idea is sized so it can ship while it still matters.
- An operating system for iteration
- Every product runs on the same in-house platform — one codebase and one control room to build, test, monitor and scale. Get the rules right and products keep evolving, generation after generation. Only data, auth and billing stay separate.
- Side by side
- Founders bring direction and taste; AI agents build, test and operate right alongside us. Anything that spends money or talks to customers still waits for a human's approval.
- Numbers over opinions
- Signups, usage and revenue flow back into one dashboard. That's what decides the next loop — not whoever argues loudest.
Crew manifest
2+∞
humans + agents, working side by side.
- founder ×2direction, taste, approvals
- agent / build ×nwrites, tests and ships the code
- agent / ops ×ntasks, pipeline, metrics, docs
- agent / growth ×nfinds leads, drafts campaigns — human-approved
rule: plan → approve → audit. No agent sends an email, spends a dirham or touches customer data without a human sign-off.
[02—The loop]
Every product is a loop.
Nothing we make is ever “done”. Each lap ships a new version, and the numbers decide whether it gets another one.
- 01
SpotHOLY.md
A problem we hit ourselves, or hear three times. The raw idea is written down as-is — and never edited again.
- 02
SpecBIBLE.md
The idea becomes a living spec: who it's for, what it does, how big it is, and the phases to build it in.
- 03
Shipthe lab platform
Agents build it on the lab's shared platform — with its own domain, data and billing — and it goes live in days.
- 04
Measuretests · usage · revenue
The numbers flow back into one control room. The product earns another lap, or gets retired without drama.
[03—Products]
On the bench.
11 products in the lab, still under wraps. The bars come off when they launch.
Redacted until launch
Specimen 01 / 11Classified
On the benchRedacted until launch
[04—Contact]
Got a problem worth solving?
Partnerships, investment, early access to something on the bench — or an idea you think we should build next. Pick a reason, or just write.
Studio
Dubai, United Arab Emirates
Local time
--:-- GST (UTC+4)
Coordinates
25.2048° N, 55.2708° E